Our Vision & Mission

The vision of Rockland Flooring is to be the customer’s first choice for trailer-related products.  We strive to meet the needs of our customers by offering a value package that includes an assortment of innovative products and a high level of personal service.  We will achieve our vision & mission by following these guiding principles:

  • We will provide a safe, clean, efficient and fulfilling work place for our associates and reward excellence at every level.
  • We will be the lowest cost producer in our industry.
  • We will lead our industry in product development by continually exploring new technologies and finding new ways to add value for our customers.
  • We will supply our customers with high-quality products and exceptional service.
  • We will guarantee an environment that embraces opportunity.
  • We will be socially responsible neighbors in our communities and support these areas in which we work and live.

Our Core Values

The following list of core values reflects what is truly important to us as an organization.  These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture.  By maintaining these core values, we can preserve what has always been special about our company.  These core values are the soul of our company. 

  • Honesty and integrity
  • Family friendly
  • Continual improvement
  • Team before self
  • Be easy to do business with